Link: https://www.wired.com/2017/02/waze-cars/
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Why Google’s Waze is doing a deal
with the auto industry’s SmartDeviceLink consortium to connect Waze to cars and the data cars produce. It’s all about that data.
“But the company doesn’t even need to know what it’s going to do with this data yet. “This move is a very Google-y thing,” says Erik Gordon, who studies entrepreneurship and strategy at the University of Michigan’s Ross School of Business. “This is a move that says, ‘Wow, data first. Just let us at the data.’”
And while this kind of info collection can sound freaky on its face, Gordon believes the public is pretty comfortable with giving up their personal information in exchange for a deal. “Every time I thought, ‘This is where consumers are going to put their foot down to protect their privacy,’ they don’t put their foot down,” Gordon says. “They open their arms: ‘Let me give you more information if you give me a $0.50 coupon.’”
Here’s the link:
https://www.wired.com/2017/02/waze-cars/
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Erik Gordon
Ross School of Business
University of Michigan
USA