Link: http://www.cnbc.com/2016/06/22/investors-could-lose-billions-on-mind-numbingly-complex-deal.html

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In a CNBC story about the sale of complex, volatility-based structured
products to individual investors:

“Some products are inappropriate for 99 percent of retail investors, even
with full disclosure of their risks,” said Erik Gordon, clinical assistant
professor at the University of Michigan’s Ross School of Business.

“Some risks are difficult to disclose in a way that puts retail investors
in a position to make informed decisions,” he said. “Houses that reach for
commissions or that move their inventory by selling inappropriate products
to retail investors should expect to end up in front of the SEC and a
judge.”
CNBC:

http://www.cnbc.com/2016/06/22/investors-could-lose-billions-on-mind-numbingly-complex-deal.html

Yahoo Finance:

http://finance.yahoo.com/news/investors-could-lose-billions-mind-175408132.html

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Erik Gordon
Ross School of Business
University of Michigan
Ann Arbor, Michigan