Tesla’s in-app purchase strategy for its new model

Link: https://www.wired.com/2016/06/teslas-plan-rule-auto-industry-app-purchases/

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Interesting story about Tesla’s strategy in launching a software-upgradable car.

https://www.wired.com/2016/06/teslas-plan-rule-auto-industry-app-purchases/

Erik Gordon
Ross School of Business
University of Michigan

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