in a story about watches from Detroit’s Shinola, on public radio’s “The World” radio program

Link: http://www.pri.org/stories/2016-04-25/detroit-watch-company-brings-its-message-gritty-underdog-europe

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Also runs on the BBC

http://www.pri.org/stories/2016-04-25/detroit-watch-company-brings-its-message-gritty-underdog-europe

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Erik Gordon
Ross School of Business
University of Michigan
Ann Arbor, Michigan

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