Link: http://washpost.bloomberg.com/Story?docId=1376-O3VA9T6JIJUT01-4CMEVT3V9EMFH4MBMHHAL7FOQ4

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In The Washington Post and Bloomberg Businessweek:

“VW executives have mismanaged the problems in a way that makes the brand
untouchable to the socially responsible Millennial generation in America,”
Erik Gordon, a professor at the University of Michigan’s Ross School of
Business, said in an e-mail.

http://washpost.bloomberg.com/Story?docId=1376-O3VA9T6JIJUT01-4CMEVT3V9EMFH4MBMHHAL7FOQ4

http://www.bloomberg.com/news/articles/2016-03-11/vw-brand-february-sales-drop-as-scandal-weighs-on-u-s-demand
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Erik Gordon
Ross School of Business
University of Michigan
Ann Arbor, Michigan