in The New York Times, on the Keurig coffee deal.

Link: http://www.nytimes.com/2015/12/08/business/dealbook/keurig-green-mountain-to-be-bought-for-13-9-billion.html?ref=business

——————–

“Only a group that wants to dominate the world would pay so much for such a
weak player,” Erik Gordon, a professor at the University of Michigan, said
of the offer for Keurig.

(I might have gotten a little dramatic there.)

_____________________
Erik Gordon
Ross School of Business
University of Michigan
Ann Arbor, Michigan

Leave a comment