Link: http://abcnews.go.com/International/wireStory/ab-inbev-sabmiller-principle-set-beer-merger-34434861

——————–

Same story – pick your favorite outlet.

I sat next to (Ross) Strategy Professor, Michael Jensen at lunch today. I
learned everything I know about beer by sitting near him in meetings.
Distilling it to the essentials: If the beer is from Denmark, it is good
beer. If the beer is not from Denmark, its quality is inversely
proportional to the square of its distance from Denmark.

abc News:

http://abcnews.go.com/International/wireStory/ab-inbev-sabmiller-principle-set-beer-merger-34434861

San Fransisco Chronicle:

http://www.sfchronicle.com/news/world/article/AB-InBev-SABMiller-OK-in-principle-to-set-up-6567632.php

Yahoo Finance:

http://finance.yahoo.com/news/worlds-biggest-beer-makers-agree-112128059.html

Huff Po:

http://www.huffingtonpost.com/huff-wires/20151013/eu–beer-merger/?utm_hp_ref=world&ir=world

_____________________
Erik Gordon
Ross School of Business
University of Michigan
Ann Arbor, Michigan